First in the future


Who am I?

Christoffer Larsson

Todays topic

The death of newspapers?

What are we doing to adapt?

Trends

Västerbottens-Kuriren

Founded 1900

Local / Daily

Västerbotten

Circulation: 34k/day

Editorial staff: ~60

Successful Online

Aftonbladet

Founded 1830 / Based in Stockholm

Tabloid / Swedens largest newspaper

Circulation: 181k/day

Editorial staff: ~350

Successful in digital

Where are we today?

Declining circulations

Västerbottens-Kuriren: 43k to 34k

Aftonbladet: 450k to 180k

VK: Circulation over time

Folkbladet: Circulation over time

USA, death of newspapers

Why?

Media consumption changed

Our readers are getting older and older

Much has changed

And still nothing has changed

Content is still king

Reach is still important

15 years ago: only the paper for reach

Today we have to do something else

Reach Aftonbladet

Be relevant

Not that easy

Also: not that hard

Trends

Beeing relevant

Ensure our income

Strengthen our position

From 2 to 200

From 2 to 200

Västerbottens-Kuriren

Started early

Web

Mobile

Tablets

Product developement

Social strategy

TV

Aftonbladet

Also early starters

Web

Mobile

TV

S24

Plus

Tablets

Viktklubb

Blocket

The You Way

Paygates

Hard

Soft (metered)

Combinations

New York Times

Wall Street Journal

Boston Globe

The Times (UK)

LA Times

Washington Post

The Sun, Toronto Star

More examples

Piano Media

"Umbrella" paygate

Single login

Single subscription

Piano Media

Slovakia

Slovenia

Poland

Fedrelandsvennen

Schibsted

Hard paywall

So far, so good

FVN.no

Sydsvenskan

Svenska Dagbladet

Hallandsposten

Hallands Nyheter

Aftonbladet

Plus

Weight club

Plus

Premium content for Aftonbladet

Started in 2003

150 000 members

Revenues: 4.5 million Euro/year

Weight club

Community for weight loss

Started in 2003

Uses SPiD for payment

Data Journalism

The London Riots (2011)

The London Riots (2011)

Journalism++

News nerds

Agenda: improve journalism using data

Svenska Dagbladet

Interest rate map

Winner of The Big Journalist Prize

SvD / Interest map

SVT Pejl

Aftonbladet

Important part of the daily job

Some examples:

Traffic map

Missile map

Toxic map

Love map

Sex survey

Sex survey

US election 2012

Timeline

Västerbottens-Kuriren

Syrra.nu

Garage sales

Mobile

Mobile has exploded during the last 2 years

Aftonbladet

Mobile web

Apps

Push notifications

Aftonbladet mobile

Mobile traffic

Aftonbladet mobile

Västerbottens-Kuriren

Mobile web

App

VK mobile

Live!

What's happening

right now.

Text

TV

Text + TV + images

We'll take a look at some examples

Expressen

Expressen / Primetime

Expressen

Verdens Gang

Västerbottens-Kuriren

Live reporting since 2006

Text

TV

Combined

Sports

News

Politics

TV + text

Our live backpack

Aftonbladet

Live VERY important

Push notifications when live

TV + text + images

Aftonbladet TV

Sports

Hard news

Hard news, article

Entertainment

Entertainment

Live, mobile

Live, mobile

Summary

Same same, but different

Adaptation

Business model

Be relevant

2 -> 200

Paygates

Data visualization

Mobile

Live, Text + TV

So much more to say...

... so little time.

Thanks for listening!

[email protected]

Twitter: @chredd